BECKER Beer
$0.95
No tax
Becker is one of the biggest beer brands in Chile. In 1990, Becker beer was launched on the Chilean market, a product of the association between the Argentine brewery Quilmes and Cervecerías Chile. Becker is a beer with low alcohol content, considered low fermentation (lager). The main objective in launching the product, according to specialists from Cervecerías Chile, was “to achieve closeness between the brand and the consumer, so that the product ‘participated’ in daily activities, with a strong connotation of youth and entertainment.”
Becker
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Becker is one of the biggest beer brands in Chile. In 1990, Becker beer was launched on the Chilean market, a product of the association between the Argentine brewery Quilmes and Cervecerías Chile. Becker is a beer with low alcohol content, considered low fermentation (lager). The main objective in launching the product, according to specialists from Cervecerías Chile, was “to achieve closeness between the brand and the consumer, so that the product ‘participated’ in daily activities, with a strong connotation of youth and entertainment.”